All people have some kind of moral compass (or not so moral) that steers them towards or away from certain values in life. Whether its trust, happiness, or integrity for example, we seek value in daily life and even in the items we choose to purchase. Items we purchase sort of represent us in some way so they must align with our core values. What do you value when you purchase a longboard? What about trucks? Is it the type of material, the image it portrays, the price? What is it really? We would love to know!